As consumers spend more time connected with their smartphones in everyday life it seems the more they want that same connection even when they’re going off the grid.
Combined with the increase in participation of outdoor activities due to COVID-19, demand is increasing for personal satellite trackers, satellite phones, WiFi hotspots and SOS beacons. These devices allow users to call for help in an emergency, stay connected with loved ones or even post their adventures to social media.
The latest figures from Iridium confirm that consumers are relying more on satellite communication when they go off the grid. Their data shows that in the month of August 2020, there was a 26% year-over-year increase in Iridium subscribers visiting the top 10 most visited national parks in the United States.*
An increase in the number of people heading off the beaten track combined with the desire to stay connected is leading outdoor enthusiasts across the globe to invest in satellite communications.
Case Study: Ross Edgley, Red Bull and The Great British Swim.
In 2018 Orbsat subsidiary GTC worked with Red Bull to provide satellite tracking for British adventurer Ross Edgley as he set off on his world record attempt to become the first person to swim the circumference of mainland Great Britain.
In an attempt that saw Ross spend 157 days at sea and swim on average 12 hours each day, the satellite tracker transmitted Ross’ location every 10 minutes and was vital in proving the completion of his journey to Guinness World Records.